i don’t really wear makeup, but i do use a lot of lotions and potions trying to turn back time and mend the damage from the california sun, to make my hair shinier, make my teeth whiter and on and on… but what’s really in all those jars and bottles of promised miracles?
check out annie leonard’s latest: the story of cosmetics – toxins in, toxins out – as always, it is a brilliant and eye-opening 10 minutes. she urges you to visit safecosmetics.org.
and if you missed the article in the latimes, it’s here on my blog – with links to her other works: the story of stuff and the story of bottled water.
get involved and spread the word!
there’s a terrific article in today’s la times about annie leonard and her highly successful videos such as, “the story of stuff”. i love annie leonard and her ability to make dense subjects more understandable and accessible to so many (12 million and counting!). her works have been translated into more than 15 languages.
“We environmentalists are a whiny, wonky bunch,” Leonard says. “We bombard people with facts. But who wants to join a movement where people just scold you? We have to make it inspiring. We have to make it fun.”
i’ve blogged about her “story of stuff”, “story of cap and trade” and “story of bottled water“. up next, “story of cosmetics” and “story of electronics”….and maybe if i can stomach it, a recommended trip to a city dump…she says it’s like a “society’s secret journal”. we all need to think about what we buy and whether it or not is worth a lifetime in a landfill.
and if all of this seems too heavy (you really should read the article, she lives a lovely communal life filled with deep meaning), let me close with this quote:
If her videos leave you overwhelmed, Leonard has an answer: “I’ve been reading about the emerging science of happiness,” she says merrily. “It turns out that after our basic needs are met, more stuff doesn’t make us happy. It’s the quality of our relationships. It’s coming together around shared goals.
“So, re-engage! It’s more fun.”
you know i will post “story of cosmetics” as soon as it is released july 21.
cheers to annie leonard!