the story of electronics came out yesterday. it talks about all those gadgets and “iStuff” (believe me, we own a lot of it) that’s so fantastic and convenient and cool…but what about the relatively short lives they live in our pads, purses or pockets? all those electronics that are cheaper to toss than to repair…annie leonard calls this “design for the dump” and it refers to the 18 months that we usually keep our electronics – whether it’s because the latest and greatest just came out or because things are’t built as well as they used to be…and what about all those toxins to make them and the risk to the workers who make them? each year, we create 25 million tons of e-waste, very little of it actually recycled.
so she’s calling for us to sign a petition sponsored by the electronics takeback coalition, urging ceo’s of electronics companies to “make ’em safe. make ’em last. take ’em back.” i hope you’ll take the time to watch the piece (i love the john cusack-like cameo) and if you can, sign the petition!
i don’t really wear makeup, but i do use a lot of lotions and potions trying to turn back time and mend the damage from the california sun, to make my hair shinier, make my teeth whiter and on and on… but what’s really in all those jars and bottles of promised miracles?
check out annie leonard’s latest: the story of cosmetics – toxins in, toxins out – as always, it is a brilliant and eye-opening 10 minutes. she urges you to visit safecosmetics.org.
and if you missed the article in the latimes, it’s here on my blog – with links to her other works: the story of stuff and the story of bottled water.
get involved and spread the word!
there’s a terrific article in today’s la times about annie leonard and her highly successful videos such as, “the story of stuff”. i love annie leonard and her ability to make dense subjects more understandable and accessible to so many (12 million and counting!). her works have been translated into more than 15 languages.
“We environmentalists are a whiny, wonky bunch,” Leonard says. “We bombard people with facts. But who wants to join a movement where people just scold you? We have to make it inspiring. We have to make it fun.”
i’ve blogged about her “story of stuff”, “story of cap and trade” and “story of bottled water“. up next, “story of cosmetics” and “story of electronics”….and maybe if i can stomach it, a recommended trip to a city dump…she says it’s like a “society’s secret journal”. we all need to think about what we buy and whether it or not is worth a lifetime in a landfill.
and if all of this seems too heavy (you really should read the article, she lives a lovely communal life filled with deep meaning), let me close with this quote:
If her videos leave you overwhelmed, Leonard has an answer: “I’ve been reading about the emerging science of happiness,” she says merrily. “It turns out that after our basic needs are met, more stuff doesn’t make us happy. It’s the quality of our relationships. It’s coming together around shared goals.
“So, re-engage! It’s more fun.”
you know i will post “story of cosmetics” as soon as it is released july 21.
cheers to annie leonard!
annie leonard (“the story of stuff“) is back with a quick and informative video,”the story of bottled water“. it is definitely worth a look. all about tap water in those heavily marketed plastic bottles with images of mountain springs (she suggests replacing them with mountains of unrecycled plastic bottles). did you know that those plastic bottles use the same amount of fuel that would fill 1 million cars? ridiculous.
i had blogged about her before, here’s the post in case you missed it.